Ipsa ID Card
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The objective of this project was to design and create a unique and professional ID card for IPSA, a well-respected pediatric health clinic in Jamaica. Our goal was to craft an ID card that would stand out, reflect the company’s brand, and be functional for the staff.
How We Solve This Project
Understanding the Brand: Before jumping into design, we first familiarized ourselves with IPSA’s branding. This involved understanding their logo, color palette, typography, and overall brand message. This step was crucial in ensuring that the ID cards would be in line with IPSA’s existing brand identity.
Design Phase: Armed with an understanding of the brand, our design team got to work creating the ID card. We opted for a clean and professional look, incorporating the company’s logo and colors. We also included necessary information such as name, position, and contact details, ensuring the text was clear and legible. For added functionality, we decided to include a barcode that could be used for security and access control purposes.
Proofing and Approval: Before heading to production, we created a digital proof of the ID card and presented it to IPSA for approval. This gave them an opportunity to request any changes or adjustments.
Production: Once approved, we proceeded to the production phase. We used high-quality, durable materials to ensure the ID cards would withstand everyday wear and tear.
Delivery: The finished ID cards were then delivered to IPSA, ready for distribution to their staff.
Outcome:
As a result of our work, IPSA now has professional, high-quality ID cards that not only reflect their brand but also serve a practical purpose for their staff. The feedback from the clinic was overwhelmingly positive, with the design and functionality of the ID cards being commended. This project showcased our skills in graphic design, understanding of brand identity, and ability to deliver a product that met the client’s specific needs.